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What's New with Bing and adCenter?

Learn about the latest adCenter features and enhancements right here. Whether you already have an account or you’re just curious about the services available through adCenter, you can check this page often for updates on how best to manage and use an online advertising account.

New and improved Microsoft Advertising adCenter features

Microsoft Advertising adCenter Fall 2010 Upgrade includes a number of key updates that focus on giving you improved business insight, better campaign management and more convenience. Many of these new features are just what you’ve asked for, and they’re designed specifically to help you get the most from your search advertising spend.

October features for the Fall 2010 Upgrade:
 

• Search campaign change history report
  When did you first try that new keyword? Find the answer to that and similar questions with this new report. It tracks the change history for your search accounts, campaigns, ad groups, ads, and keywords. 

• Import and export improvements
  To make bulk editing more simple, you can export an Excel spreadsheet of campaign details, edit them, and then re-import into adCenter. Plus, formats are consistent between the adCenter UI and DesktopBeta. It’s also possible to save and restart a pending or incomplete import process at any time.

• Reporting date range improvements
  Most campaign performance reports offer two new date range views: Last 14 days and Last 30 days. 

September features for the Fall 2010 Upgrade:

• Enhanced search network distribution
  You will have control over where your search ads are displayed, and you will be able to select your search ad network distribution at the ad group level. You can choose to display on Yahoo! Search and Bing, on partner sites exclusively, or on the entire search network (which is the default setting). Yahoo! Search or Bing sites cannot be independently selected. We expect the Yahoo! ad serving transition to adCenter to begin in mid-October Remember, if you are an existing Yahoo! advertiser you will still need to manage your Yahoo! Search Marketing account until ad serving fully transitions to adCenter.
• Enhanced website exclusion
  You can use the enhanced website exclusion feature for search ads to designate—at the campaign and ad group levels—up to 500 individual sites where you do not want to display your search ads. By managing the sites on which your ads will not appear, you can help improve ROI on your paid search campaigns.
• Campaign analytics
  The new campaign analytics features provides information about site-visitor activity that occurs on your website as a result of your paid search campaigns. That includes conversions, revenue from conversions, advertising cost, and other visitor-related data. Additionally, the reports cover such information as sources of traffic to your website and segmentation by attributes such as age group, gender, and geographical location.
• Budget improvements
  This update will help you plan your campaign budget more precisely as you see a more consistent, predictable daily spend. With the budget improvements, your actual daily spend will be a lot closer to your original budget setting--bringing adCenter budget overspend for any given day more in line with the industry standard. If you have set a low daily or monthly budget in anticipation of overspending, increase it now so that it better reflects the actual amount you want to spend.  

MSN AdCenter Secrets:

  MSN AdCenter Secrets- While They Last! - Portent Interactive ...

5 Aug 2010 ... Before the merge happens completely, it occurred to me that I should be sharing the tips and tricks that I had in my SMX Advanced ...
www.portentinteractive.com/blog/msn-adcenter-secrets.htm

  MSN Adcenter – Super Duper Secrets From “Adchamps” | Search Engine ...

8 Feb 2008 ... I spent the last two days at the 2nd Annual MSN Adcenter Adchamps Conference in Bellevue. They were very sensitive about what we can/cannot ...
www.pointit.com/.../msn-adcenter-super-duper-secrets-from-adchamps/

  Search Engine Marketing Secrets – Renamed Microsoft adCenter ...

Renamed Microsoft adCenter Officially LaunchesMarketingVOX - Microsoft CEO Steve Ballmer will be announcing the official US launch of adCenter today as the ...
searchmarketingsecrets.com/.../search-engine-marketing-secrets-renamed-microsoft-adcenter-officially-launches/

  MSN AdCenter Secrets- While They Last! - Pay Per Click Universe

5 Aug 2010 ... MSN AdCenter Secrets- While They Last! - Pay Per Click Universe.
www.payperclickuniverse.com/search-engine-latest-news.php?...

  Top Secrets Revealed - The Sta.rtUp.biz Diamond AdCenter

12 Oct 2010 ... You are cordially invited to join www.globalinformationnetwork.comClaire Affiliate Code: 1523285.
supbiz.ning.com/xn/detail/3796722:Topic:3332

  MSN adCenter Publisher - Mokoseek Search Results

MSN AdCenter Secrets- While They Last! - Portent Interactive ... MSN doesn't allow for specific publisher placements, but exclude those less relevant ...
www.mokoseek.com/search/?type=web...MSN+adCenter..

  MSN AdCenter Secrets- While They Last! | IMSPIKE.COM

Before the merge happens completely, it occurred to me that I should be sharing the tips and tricks that I had in my SMX Advanced presentation in June of ...
www.imspike.com/Marketing/msn-adcenter-secrets-while-they-last/

  21 Secrets from Bryan Eisenberg's Keynote – SES London 2010 ...

17 Feb 2010 ... Official support blog and forum community for the users of Microsoft adCenter. 21 Secrets from Bryan Eisenberg's Keynote – SES London 2010 - ...
community.microsoftadvertising.com/.../21-secrets-from-bryan-eisenberg-s-keynote-ses-london-2010.aspx

  Micro Marketing: adCenter's Surprising Secret

21 Jan 2008 ... There is a surprising secret about Microsoft's adCenter, surprising because it's really no secret at all. Microsoft's Live, the search ...
salishsea.typepad.com/micromarketing/2008/.../adcenters-surpr.html

  MSN AdCenter Rejects My Ads

1 Apr 2006 ... MSN AdCenter Rejects My Ads. I got invited to the beta test of the MSN AdCenter ... MSN rejected your ads entitled "Google Adsense Secrets"! ...
joelcomm.com › Internet Business